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Look at who, what, where, when, why, and how then discuss target personas and the customer journey
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Examining social media platforms, marketing and advertising and learn how to use these useful channels
CONTENT STRATEGY
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Content is the core of all marketing activity
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Two story structure we examine are SCQA and the Pixar's framework
SEO and SEM
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Search Engine Optimization and Marketing
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One needs to optimize and market to improve search engine results
DISPLAY ADVERTISING
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Advertising can help with sales and brand awreness
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Look at pricing
MEASURE AND OPTIMIZE
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Understanding the success of one's efforts is important
Assignment
Develop a creative project
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Due Date the first Sunday in June
You must have the following in your project:
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A research component
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Something that can be readily marked, e.g., a script for a short video or a podcast, text for a website, blog
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3000 words
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APA style
Strongly Recommended the following is included in your project:
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Professional Communications (PCOM) 640 readings and lecture material as a substantial source
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Other research sources, especially books, articles, or websites relating to PCOM640’s
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Please use websites sparingly
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Books and articles should be the principal basis of your research
Royal Roads University
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