MEASURE AND
OPTIMIZE
To use Google Analytics with websites one adds a <code> to every page on the website. Each page has to have the <code>. Images are from a report from May 1 to May 31, 2020 on the demonstration Google merchandise website.
One user = one identifier code or cookie.
Sessions are a group of interactions within a given time frame (e.g., 30 minutes). In one session one person can view one page than another, do a transaction, or an event.
Date range can be cusotmized.
Bounce rate is the percentage of single page visits. A person visits one page and leaves.
Page views are an instance of a page being loaded or reloaded in a browser. Repeat view are counted.
It is helpful for a website owner to know what acquisition channel works.
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Organic search = not a paid add and includes Google and other search engines Yahoo! or Bing.
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Direct = typed the url of your site or used a bookmark
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Referral = clicked on a link in another link in another site
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Display = paid advertisement website owner creates it can be a banner or a text ad.
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Paid Search = see what keywords worked
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Social = Facebook or Tweets
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References
Images are from: https://datastudio.google.com/reporting/0B_U5RNpwhcE6SF85TENURnc4UjA/page/1M/preview?params=%7B%22dp2%22:%22a54516992w87479473p90822334%22%7D
Session definition is from: https://support.google.com/analytics/answer/2731565?hl=en
Users definition is from: https://support.google.com/analytics/answer/2992042?hl=en
Display definition is from: https://www.optimizesmart.com/understanding-channels-in-google-analytics/#a7
Bounce Rate defimition is from: https://www.optimizesmart.com/two-powerful-ways-to-reduce-bounce-rate/
Page Views is from: https://www.google.com/search?client=firefox-b-d&q=page+views+on+google+analytics