STORYTELLING
SCQA = situation, complication, question, and answer
Why storytelling?
Situation - clear, crisp statement of fact
Complication - the thing that has changed that makes things harder
Question - What are we to do?
Answer - The solution is . . .
Pixar Framework
Once upon a time . . . protagonist with a goal
Everyday . . .protagonist routine
Until one day . . . pivotal event
Because of that . . . new result
Until finally . . . reach the goal but not the way they thought they would
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Character, Conflict, and Resolution
Character - Little Red Riding Hood
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The connection between the storyteller and the audience
Conflict - Wolf
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The lesson in how the character transforms through the challenge
Resolution - Lumberjack
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What happens next? Wrap up the story and call your audience to action
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Check out the blog post on Symbolic Convergence Theory (SCT).
Reference
Braithwaite, D. O. (2015). Symbolic convergence theory [Streaming video]. Retrieved from http://sk.sagepub.com.ezproxy.royalroads.ca/video/symbolic-convergence-theory