STORYTELLING
SCQA = situation, complication, question, and answer
Why storytelling?
Situation - clear, crisp statement of fact
Complication - the thing that has changed that makes things harder
Question - What are we to do?
Answer - The solution is . . .
Pixar Framework
Once upon a time . . . protagonist with a goal
Everyday . . .protagonist routine
Until one day . . . pivotal event
Because of that . . . new result
Until finally . . . reach the goal but not the way they thought they would
Character, Conflict, and Resolution
Character - Little Red Riding Hood
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The connection between the storyteller and the audience
Conflict - Wolf
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The lesson in how the character transforms through the challenge
Resolution - Lumberjack
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What happens next? Wrap up the story and call your audience to action
Check out the blog post on Symbolic Convergence Theory (SCT).
Reference
Braithwaite, D. O. (2015). Symbolic convergence theory [Streaming video]. Retrieved from http://sk.sagepub.com.ezproxy.royalroads.ca/video/symbolic-convergence-theory